Collection and use of personal information

Most people go through life on autopilot—following rules they never agreed to, trying to fit into boxes they never chose. We’re taught to stay in line, to be “normal.” But think about it—who decided what normal even means? At BORNTOSTANDOUT, we don’t buy into this. Comfort is overrated. Sure, it’s nice to feel “safe,” but safety becomes a cage when it stops you from being yourself. We’re here for the misfits, the rebels, the rule-breakers—the ones who get a thrill from coloring outside the boundaries. We celebrate that spark, that curiosity, and we bottle it—literally. We believe in asking questions. We believe in doing things differently. We believe in you.

WE REBEL AGAINST THE STANDARDS.
WHY FIT IN? YOU WERE BORN TO STAND OUT.

WE BELIEVE IN THE POWER OF “I DON’T GIVE A FUCK” ATTITUDE.
YOU DON’T NEED APPROVAL FROM ANYONE, TO BE ‘GOOD ENOUGH’.

WE BELIEVE ART IS THE JOURNEY OF A FREE SOUL.
THE SOUL CANNOT THRIVE IN THE ABSENCE OF ART.

WE BELIEVE IT IS BETTER TO FAIL IN ORIGINALITY THAN TO SUCCEED IN IMITATION.
"IMITATION IS THE SINCEREST FORM OF FLATTERY THAT MEDIOCRITY CAN PAY TO GREATNESS." - OSCAR WILDE -

WE BELIEVE "LUXURY MUST HAVE THAT OVER-THE-TOP ATTITUDE, BUT BE EFFORTLESS AT THE SAME TIME..."
“I WAS ALWAYS LOOKING OUTSIDE MYSELF FOR STRENGTH AND CONFIDENCE, BUT IT COMES FROM WITHIN. IT IS THERE ALL THE TIME." - ANNA FREUD -

WE BELIEVE EVERY FRAGRANCE IS PERFECT IN THEIR OWN IMPERFECT WAYS.
“BUT AREN'T MAY GARDENS BEAUTIFUL BECAUSE THEY ARE IMPERFECT?.. AREN'T THE STRANGE, NEW FLOWERS THAT ARISE BY MISTAKE OR MISADVENTURE AS PLEASING AS THE WELL-INTENDED AND PLANNED?” - LIBBA BRAY -

WE BELIEVE IN THE POWER OF NATURAL ABSOLUTES AND EXOTIC SPICES, BUT WE ALSO ADVOCATE MODERN GREEN CHEMISTRY.
ALL OF OUR FRAGRANCES ARE MADE OF A COMBINATION OF NATURAL ABSOLUTES, EXOTIC SPICES, AND SAFE SYNTHETICS. WHILE WE AIM TO MAXIMIZE NATURAL PLANT-DERIVED INGREDIENTS, SYNTHETICS ARE USED TO REPLACE. 1) ANIMAL-DERIVED PRODUCTS 2) PLANT PRODUCTS WITH SUSTAINABILITY CONCEMS, 3) PLANT ESSENTIAL OILS WITH TOXIC ALLERGENS.

WE BELIEVE IN THINKING OUTSIDE THE TRASH... RECYCLE.REFILL.REUSE.
WE TAKE RESPONSIBILITY FOR THE WASTE FOOTPRINT OF OUR PRODUCTS. ALL PRODUCTS ARE RECYCLABLE, REFILLABLE, AND REUSABLE.

WE BELIEVE WORD OF MOUTH IS THE BEST MEDIUM OF ALL.
“WORD OF MOUTH IS POWERFUL, TRUSTED, AND CHEAP.” - MARTIN LINDSTROM -

WE BELIEVE IT TAKES NOTHING AWAY FROM A HUMAN TO BE KIND TO AN ANIMAL.
TOFU NEVER SCREAMS.

WE BELIEVE YOU NEED A LITTLE BIT OF INSANITY TO DO GREAT THINGS.
“FOR ME, INSANITY IS SUPER SANITY. THE NORMAL IS PSYCHOTIC. NORMAL MEANS LACK OF IMAGINATION, LACK OF CREATIVITY.”

WE BELIEVE IN A CRAZY MESSY BEAUTIFUL LIFE.
“EACH OF US IS BORN WITH A BOX OF MATCHES INSIDE US. BUT WE CAN'T STRIKE THEM ALL BY OURSELVES." - laura esquivel, like water for chocolate -

I love my country. But let’s be honest—Korea is not exactly known for being progressive. It’s one of the most conservative societies in the world, where success, happiness, and even identity feel predefined. People grow up obsessed with following the right path, living by social norms, and chasing a standardized definition of success. But let us tell you the truth—there is no "right" way to live. Be you. Live your life. Don’t let somebody else’s life take over yours. Yes, we come from a culture that values tradition. Yes, we respect it. But sometimes, tradition needs a sharp elbow to the ribs.

White vs. Red. We didn’t pick white as our brand’s core color because it’s trendy or minimalistic. White is woven into Korean identity. For centuries, Koreans have been known as —the "people of the white.” White represents purity, dignity, and harmony—a reflection of Confucian ideals and our cultural heritage. But tradition has two sides. Sometimes, it empowers. Sometimes, it restricts. White, in many ways, also represents the conservatism that tells us to stay quiet, to stay humble, to not stand out. The pressure to fit in. The fear of being too much.

So, we took that white canvas and splashed it with red—the color of rebellion, passion, and breaking the rules. It’s our way of paying tribute to where we come from, while making it clear: We are not confined by it.

Our perfume bottles are a re-interpretation of Joseon-era white porcelain. Inspired by the past, but reimagined. Spacious. Elegant. Bold. Modeled after traditional Korean white porcelain, especially the drink bottles, yet reshaped with modern, rebellious silhouettes.

Minimal, yet striking. The balance of tradition and disruption—just like the spirit of BORNTOSTANDOUT.

Think of BORNTOSTANDOUT as that friend who leans in at a party and whispers, "Hey, let’s sneak out for an adventure." If you’re tired of autopilot living… If you’re done asking for permission to be yourself… If you’re ready to step outside your comfort zone… We made BORNTOSTANDOUT for you. Because at the end of the day, who wants to spend a lifetime just blending in? Under all the glossy design and carefully blended scents lies a simple truth: we’re here to help you express you. You do not have to ask permission to stand out.

So go on—ask the questions, break the rules, and stand out. We’re right there with you.