WANT A GIFT?
NEW Fall Releases and CULT JOURNAL VOL.7 – BORNTOSTANDOUT_GLOBAL

Collection and use of personal information

I would like to receive newsletters and other marketing information as specified in the privacy policy.
We collect and use the minimum amount of personal information necessary to send newsletters. The collected information will not be used for any other purpose than sending, and will not be used until the service is terminated or your subscription is canceled. In this case, it will be destroyed immediately.
1. Collected items: Email address
2. Purpose of collection and use: Provision of requested services and provision of email newsletters.
3. Retention and use period: Immediately destroyed upon request to cancel newsletter subscription
4. Right of refusal, etc.: You have the right to refuse the collection and use of your personal data as stated above. However, if you refuse, we will not be able to provide you with the newsletter service.
* You may refuse the collection and use of personal information.If you refuse to collect personal information, you will not be able to receive our newsletter.

NEW Fall Releases and
CULT JOURNAL VOL.7

DIRTY MILK

by Gaël Montero
NOTES: MILK / VANILLA / BLACK PEPPER

White gone wild.
Milk gone rogue. Inspired by the thrill of contrast, the softest milk gone dirty. Not the kind of milk you drink, but the kind you spill. On skin. On sheets. On purpose. Warm skin meets cold cream. Sweetness thickens. Softness sticks. A milky, messy overdose.

BLACK CRÈME Extrait Extrême

by QUENTIN BISCH
NOTES: MILK / AMBRETTE / OUD

The candle melts. Wax runs thick and hot, heavy as cream, sliding down sweaty skin in dangerous slow motion.
It burns close, it clings. The room carries the heat of wax and skin, wrapped in a sweetness both tender and wild. Time slows. Everything softens. BLACK CRÈME is the moment the candle melts, hot creamy wax dripping down sweaty skin, sliding slowly while lust thickens in the air.

BLACK KARAK Extrait Extrême

by VERONIQUE NYBERG & MAXIME EXLER
NOTES: KARAK / SAFFRON / OUD

BLACK KARAK is a cup of comfort turned into chaos. Karak is more than tea.
It’s warmth, generosity, and ritual in a small cup. Sweet, milky, spiced, unforgettable. But we don’t leave sweetness untouched. We drowned it in a smoky oud, dressed it in leather, and lit a spark. Comfort turned wild. Hospitality, gone rogue.

Cult Journal Vol.7
Breaking the Perfume Hierarchy

In the world of perfume, an old hierarchy has always existed.
At the top were the legacy houses, armed with royal warrants, family crests, and centuries of myth. Their message was always the same: who made it mattered more than what it made you feel. People wore fragrance less as a form of self-expression, and more as a badge of status.

But let’s be honest. Does an ancient archive make your heart race?
Does a dusty lineage make your skin more alluring? Tradition may offer comfort, but it is never the true heartbeat of perfume.

BORNTOSTANDOUT refuses to bow to that tradition.
We believe perfume should be judged the way music, art, or love is judged: by the emotions it awakens, by the creativity it ignites. A single spray should spark joy, desire, or curiosity. Not reverence for a logo, nor empty discourse on heritage. What matters is the intimacy of your own experience and memory.

The launch of our new Extrait Extrême collection proves this.
These are not relics of the past but creations that reject rules and bare raw individuality. They do not whisper about heritage; they shout about selfhood. They live on your skin, in your memory, in the chaos that is uniquely yours.

Perfume needs honesty, not hierarchy.
It needs creators bold enough to take risks, wearers unafraid to feel deeply, and communities that judge by resonance, not convention. Legacy is written in books, but innovation is etched on the body.

So next time you choose a fragrance, ask yourself not “Who made it?” but “How does it make me feel?”

Because true luxury isn’t about history. It’s about the moment it becomes yours.