NO LABELS is a fragrance co-created by YEONJUN with BORNTOSTANDOUT.
Inspired by his first solo album, it translates the way he defines himself as an artist into scent.
it translates the way he defines himself as an artist into scent.
YEONJUN’s persona
This fragrance reveals YEONJUN’s persona: bold, free, and untamed, shining most clearly when it refuses to be confined or defined.
More than a perfume, it is a new way to feel and enter YEONJUN’s world.
We were born in Korea,
but we aren’t attached to it
Pouring red over white porcelain BORNTOSTANDOUT was born in Korea. But that isn’t just a geographic starting point. It’s a cultural root that shaped our voice, our attitude, our perspective, and our tension.
Still, we don’t follow Korean aesthetics by the book. There is undeniable beauty in Korean culture.
NO LABELS is a fragrance co-created by YEONJUN with BORNTOSTANDOUT.
Inspired by his first solo album, it translates the way he defines himself as an artist into scent.
YEONJUN’s persona
This fragrance reveals YEONJUN’s persona: bold, free, and untamed, shining most clearly when it refuses to be confined or defined.
We were born in Korea,
but we aren’t attached to it
Pouring red over white porcelain BORNTOSTANDOUT was born in Korea. But that isn’t just a geographic starting point. It’s a cultural root that shaped our voice, our attitude, our perspective, and our tension.